Vila Muhr

I was hired to transform Vila Muhr’s digital presence from a simple "rental listing" into a premium lifestyle brand. The goal was to increase direct bookings and build a loyal community of high-net-worth travelers.

Key Challenges & Problems Solved

• The brand was buried by algorithm shifts and lacked engagement, so I implemented a Reels-first strategy that boosted visibility.

• The feed lacked a cohesive "luxury" feel. I curated a high-end aesthetic that aligned digital visuals with the physical guest experience.

Tutookatu shop

Tutookatu: Artistic Identity & Process

I was hired to manage both accounts (tutookatu and tutookatu_shop), ensuring both socials felt like part of the same "universe" while serving different business goals. For this goal I transitioned the feed from a random collection of photos to a curated gallery that highlighted her specific artistic niche.

Tutookatu

I acted as the bridge between the artist and the client. I kept booking dates, travel guest spots, and availability constantly updated via Stories and Highlights to minimize scheduling friction.

I directed and captured on-site content, focusing on the "ritual" of tattooing. This included high-impact Reels of stencil placements and the "final reveal" to build emotional connection and trust.

The Tutookatu Shop (E-commerce)

I organized and assisted in photoshoots for the merchandise, ensuring the "vibe" of the clothing matched the "vibe" of the tattoos, creating a seamless cross-promotion between the two pages.

Groworking

Groworking in Tbilisi, Georgia, offers a modern and vibrant coworking space designed to support both individual professionals and collaborative teams. As a designer, I was responsible for creating brand identity and translate it into social media accounts (Instagram).